What I like : It's clean, and the colour scheme is excellent, I like the burnt orange on anything, and mix that with navy and it's a winner IMO. It's a good helmet logo.
What I don't like: It's plain. The spike on the end is much needed to prevent it being just a curved line. And the two lines don't match up, I guess that's needed to prevent it looking like a G. It couldn't stand anywhere on it's own except on a helmet, and fortunately it is.
Verdict: 6/10 Simple, yet plain, needs something, especially to give it 'bears' identity (perhaps a claw?)
What I like: Brings a shot of detail into the bears logo inventory. The colours mix well and It actually looks like a bear. (I'm thinking of the California Seals in my head, what even was that?) Nice attention to detail in the shading.
What I don't Like: Woah, it's really dark. The primary uses the same colours yet it 100% lighter that this. Some white somewhere in here wouldn't hurt it. Also The left side gets lost on me, the eye just seems to blend in.
Verdict: 7.5/10 Nice cool design, yet dark and muttled in some places.
Overall Brand Verdict: 7.5/10 One is clean, simple and plain, and the other is dark and detailed. The two separate logos compliment each other and bring a strong identity into a storied franchise in the biggest sport league in North America.
